Saturday, June 20, 2009

jib jab obama


jib jab obama

JibJab Creators Debut Barack Obama Animation at Correspondents' Dinner

It was shown to President Obama at the dinner Friday night

The video is getting a lot of buzz, having been shown broadly, in its entirety, on broadcast television networks, including CBS this morning.

While JibJab has some display advertising, the business model is subscription for customized e-cards. The Obama blitz is clearly a marketing effort to get visitors to sign up for the paid service.

Last fall, I interviewed JibJab co-founder and CEO Gregg Spiridellis about politics and humor. has more details, including the integration of JibJab with Facebook Connect.

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